By Jordan Lappin
As a nonprofit network, our goal at Triangle Cares is to connect volunteers with different organizations throughout the greater Raleigh-Durham area. By now, you probably understand the power of social media within our society, and at Triangle Cares we utilize our social media platforms big time! Social media acts as our main form of connection and communication with our volunteer base. These platforms also give us the ability to showcase the different organizations that we have partnered with to an endless audience of potential volunteers.
At the beginning of this summer, our team decided that we needed to rebrand our social media platforms as they were not performing as well as we would like them to. We hired a new intern that specializes in social media and digital marketing which proved to be an excellent investment for Triangle Cares. Since our rebranding, our following and engagement has increased by nearly 200%, but more importantly, our partnerships have strengthened as we’ve brought a significant amount of exposure, volunteers, and excitement to these organizations. We’ve consolidated our knowledge into a simple Social Media Strategy that you can start using today to boost your online presence.
Jordan Hannan and Jordan Lappin